The Challenge

An emerging eyecare company approached us with the challenge of developing a new brand name and visual identity to accurately represent their integrated patient care model and convey their professional and experienced approach to eye health management.

Our Approach

Bridgeview Eye Partners approached us with the challenge of developing a new brand name and visual identity to accurately represent their integrated patient care model and convey their professional and experienced approach to eye health management.

We began by researching the eye health industry and identifying key trends and visual themes that could be incorporated into the brand identity. After presenting several naming options, the team settled on "Bridgeview Eye Partners", which effectively communicates their focus on partnership and integration.

For the visual identity, we developed a brand direction that was both modern and professional. Rich blues and modern, forward-thinking elements were used to convey confidence and trust, with the tone being upbeat and colorful yet still serious when needed. The main colors of royal blue and orange were chosen for their strong impact.

To create the wordmark, we selected a modified semi-extended style sans serif typeface that is all caps for "Bridgeview" and "Eye Partners". The typeface appears modern, clean, and professional. The logomark is a strong and supportive "B" with an eye embedded within it, resembling a bridge-like structure.

The Final Point

With the new brand identity, Bridgeview Eye Partners has successfully conveyed their values and philosophy to potential partners and patients. The visual identity accurately represents the integrated patient care model while also showcasing the company's professional and experienced approach to eye health management. The brand has helped Bridgeview Eye Partners establish a strong presence in the eye health industry and positioned them as a trusted partner in providing quality patient care delivery systems.