In today’s world, speed is everything. Our proven process helps take brands from zero to one hundred in just 3 weeks.
The discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.
The strategy builds on discovery and turns information into insights. We synthesize research into actionable artifacts that help guide our design process. The magic starts to happen when we’re all on the same page.
With strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.
We build on the brand research to develop a strategic website approach. We narrow in on goals and priorities while looking at the competitive landscape and to identify the website’s positioning within the marketplace. Bringing in visual inspiration, we align on an aesthetic direction so we can hit the ground running in the design phase.
We push forward design and content in parallel. For most projects, the homepage is the initial focus. We use this first page as a design guideline for the rest of the site and create several homepage options based on our scope. We simultaneously develop first drafts of website copy to sketch out the brand message and tone. From there, we pick a direction, make refinements, and extend to other pages and elements.
Keeping the brand as our focus, we narrow in on all the details. Homepage designs extend into other website elements, and copywriting is refined and edited.
For most sites, we use Webflow, the fastest and most flexible web solution for both developers and clients. For Ecommerce, our platform of choice is Shopify. Websites are optimized for all screens (desktop, tablet, mobile), and rigorously checked for accessibility.
Our websites are built for speed and performance: compressed imagery, headers, metadata, connected Google Analytics, and more. End result - happier users, and better business. A 30-minute training is standard upon handoff that will allow you to edit designs and content with ease.
Here are additional services we offer to help brands thrive.