GXD Labs is an opportunistic digital asset and blockchain investing platform, launching companies like GlobalXDigital, an environmentally conscious, industrial-scale crypto mining company.
In early 2021, we were introduced to a group of entrepreneurs creating one of the first renewable energy crypto mining companies. The name of the company: GlobalXDigital. After building out their website experience, we were tasked later in the year to design the brand and website for a new crypto investment parent company, GXD Labs.
For GXD Labs, we used futuristic and bold brand attributes to drive design. The goal was to create a contemporary mark that is sophisticated, but also appealed to crypto companies looking to scale.
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After exploring various neon green driven concepts with design elements inclusive of shapes and sharp patterns, we decided on more monochrome palette with black, whites, and grays. We also incorporated drone footage of cities like New York, Miami and Tokyo, which became a core element of the brand.
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