The internet can be a scary place. Securio has made it their mission to protect individuals from internet-based threats and made it easier than ever. Finally a company that helps you secure peace of mind in our digital age.
Securio is a startup from the Wharton School of the University of Pennsylvania. The goal was simple, create a clean identity and website that feels reputable across a wide array of ages.
For this project, the client requested a straightforward but modern logo that symbolizes security at first glance. A lock quickly became the mark, but we utilized negative space to give the logo more depth and uniqueness. After creating a calming color palette, duotone color treatment was used on photos to create immediate visual interest.
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After preliminary launch tests with a limited advertising budget, we discovered that many people do have the fear of cyber threats. See the Securio website here - full website build is coming soon.
