Introduction To What is Webflow
Webflow is a cloud-based visual website-building platform. What makes it different from WordPress and other CMSs (Content Management System) is the digital interface visual builder (the Designer) that minimizes coding, programming, or data entry. It offers a huge array of customization options, similar to a program like Photoshop. That means the possibilities in terms of design and experience are limitless.
The customization and flexible functionalities for design-first web developers make Webflow a true winner.
The Webflow Pros
One of the top-selling points for Webflow is the creative freedom it gives to build a site that reflects your brand identity, products, and services. It is marketed as a superior alternative to WordPress that allows the user to make quick updates to copy, images, and more after launch. At the same time, it provides advanced capabilities to developers, designers, and agencies.
Here are some of the pros of Webflow:
- Development time is significantly faster than most custom solutions. From finished design to launch can even happen in just a few weeks.
- A simple and straightforward Webflow editor makes changing text and imagery seamless and easy. Edit right on the site, and see your changes updating in real-time.
- The CMS tool in Webflow is a powerful way to organize content on the site, add new collections, and keep content, like on a blog, fresh and updated.
- With hosting and a rich feature set all in Webflow, you won’t have to worry about crashes and updates rendering your site unusable for days on end before a new fix comes in.
- Automatically optimized imagery and clean code mean fast load times for your site.
- The Webflow SEO tools make promoting your website and growing traffic very attainable for any qualified SEO expert.
- Webflow supports SSL certification for top-notch security.
Having complete control over how you want the pages to look and feel is the goal for any designer. You can expect that the initial web designs presented using a web design tool, like Figma or Adobe XD, will look identical to the development outcome in Webflow.
What’s more, websites set up in Webflow are SEO and search-engine friendly. That means you’re not sacrificing traffic and performance for a beautiful website experience. That’s a powerful combination.
The Webflow Cons
There's no denying that Webflow has many user-friendly features. As with most things in life, using Webflow does have a few downsides. Some of the most common ones of this platform are:
- Ecommerce is still a work in progress. Other platforms like Shopify still reign supreme in terms of popularity and ease of use.
- Some web builders are more popular to use when user accounts systems are needing to be built.
- Webflow is not compatible with some advanced integrations.
- For intricate and very custom development requests, Webflow may not be the first choice.
Let's Look at Webflow vs WordPress
In the Webflow vs WordPress debate, here are the main differences you can expect:
- There’s complete freedom and control over design in Webflow whereas there are template restrictions in WordPress. Some templates even need coding from the beginning, which requires a front-end WordPress developer.
- Coding in Webflow is clean. In WordPress however, coding can become cluttered and site speed can suffer due to plugins and site structure.
- On-page editing in Webflow lets you see changes happening in real-time. In WordPress, you have to head to page editors and the dashboard to do any editing.
- In terms of site plans and cost, Webflow is slightly more expensive than WordPress. However, the cost of site maintenance with a developer will always be a part of WordPress.
- The page-builder in Webflow is built-in, whereas, with WordPress, you need to install extensive plugins to enable the page builder.
- Post-launch, WordPress generally requires a developer for edits and page changes. Webflow has Editor, which allows for a variety of edits that the client can do on their end.
Picking a platform for your website is a major decision. You want to get things right the first time around to avoid the pain of migrating to another platform in due time. Both Webflow and WordPress are popular website builders with a unique set of features to offer, but when it comes to informational sites and sharing your company’s story, Webflow is the true winner.
In this day and age, Webflow and WordPress are worthy opponents. In a market dominated by simple site builders and heavy open-source CMSs, Webflow is a hybrid solution that is especially well-suited for individuals and agencies willing to invest time in learning its powerful features.
With cleaner code and endless customizations, creating a stunning website is at your fingertips.
Ready for a new website for your company? See examples of our work and learn about our website design and development process here.