In 2022, we met with the team at Protosthetics to evaluate their current identity and website experience. We understood that their new products, like Galileo, needed to be easily digestible across different audiences.
After creating custom isometric illustrations and icons, the next step was to integrate them into the website design. The goal was to create a website that was visually appealing, easy to navigate, and showcased Protosthetics' products in a clear and concise manner.
To achieve this, the website's layout was also structured to provide clear and concise information about each product, making it easy for users to understand the benefits of using Protosthetics products.
To ensure the website and brand refresh were successful, we conducted regular check-ins with the client. The user feedback was overwhelmingly positive and they had the largest year of sales to date.
Overall, the brand refresh and website redesign have helped Protosthetics better position themselves in the market and communicate the benefits of their products to a wider audience. The new look and feel of the brand has also helped to create a stronger connection with existing customers, while also attracting new ones.
The Final Point
Through the brand refresh and website redesign, Protosthetics successfully achieved its goal of showcasing its new products, like Galileo, in a clear and concise manner to different audiences. The incorporation of custom illustrations and icons, streamlined layout, and regular check-ins with the client resulted in a visually appealing website that is easy to navigate and understand. The Protosthetics team relayed to us positive user feedback and had their largest year of sales to date. The case study emphasizes the importance of a well-executed brand and website, which can have a significant impact on a company's success.